Door Counting Technology: Everything You Need to Know About Door Counters

The primary purpose of door counters is to enumerate the numbers of visitors that pass through the doors of a business organization. However, counting technology goes beyond just people counting. The data the devices collect can be analyzed to gain deeper insights into how customers behave in a physical space.

Analytics from door counting technology can be used to identify a retail store’s busiest periods, plot visitors’ journey through the store, and determine if it’s optimally staffed. These insights can be leveraged to improve day-to-day operations, optimize business performance, and kickstart long-term growth. And it all starts from door counters. Here’s everything you need to know about the devices and the technology that supports them: See more

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